Dressing girls for decades, INDIGO has always reflected the fashion of the time, yet is reminiscent of its signature past.

INDIGO opened its first store in Melbourne in 1973, selling panelled denim flares and jackets. Hence the name. Throughout the 70's many treasure-hunting trips were made to Afghanistan, India & Nepal. Tribal wedding dresses embellished with coins and bones sat alongside the jeans on the shop shelves...